Digital Marketing Coordinator, Chatbot Channel

S&P Global Market Intelligence

Islamabad, Islamabad Capital Territory, Pakistan


Oct 14

Job Title: Digital Marketing Coordinator, Chatbot Channel

Job Grade (relevant for internal candidates only): 09

Location: Islamabad, Pakistan

About the Role: We are looking for an enthusiastic Digital Marketing Coordinator to join our Digital Marketing team and run our Chatbot tool.


  • Chatbot tool owner - Analyze live chat and chatbot performance and devise strategies to increase the volume and quality of conversation qualified leads, conversions and won revenue.
  • Establish the best behavioral triggers and UX elements to effectively engage with prospects via chat.
  • Drive optimizations and automation using our chatbot solution, ensure we are getting the most out of the Drift platform, partnering with Drift team and our sales Prospecting Team.
  • Create custom Drift playbooks, provide performance reporting to stakeholders
  • Assist teammates on the platform with login issues or questions, gather user feedback.

Possesses successful qualities:

  • Communicate well with stakeholders up and down the management chain.
  • Understand key performance metrics that drive a successful chat and chatbot programs, regularly monitor results, and communicate recommendations for improvement.
  • Directly contribute and be accountable to team and department goals and deliverables.
  • Serve as an expert consultant to the Global Demand Gen marketers to find ways to use the chatbot channel to help them achieve their goals.
  • Possess a continuous drive for learning to grow and expand knowledge of the chatbot channel.
  • Help other divisions learn and integrate the chatbot platform.
  • Work with the Demand Gen team and Prospecting team to create and maintain chat playbooks within the Drift platform.
  • Have strong project management skills to effectively manage multiple priority projects.


  • Bachelor's degree (B. A.) from four-year college or university; and two years related experience and/or training; or equivalent combination of education and experience preferred.
  • Preferred majors: Marketing/Digital Marketing, Business, Communications.
  • 2 or more years of experience in an ecommerce, chat/bot, digital marketing or similar environment, preferably in support of finance or financial service industries
  • Excellent communication skills.
  • Direct experience working with chatbot platforms, preferably with the Drift tool. Understanding of chat flows and integration settings with marketing scoring models.

About S&P Global

At S&P Global Market Intelligence, we know that not all information is important—some of it is vital. Accurate, deep and insightful. We integrate financial and industry data, research, and news into tools that help track performance, generate alpha, identify investment ideas, understand industry dynamics, perform valuation and assess credit risk. Investment professionals, government agencies, corporations and universities globally can gain the intelligence essential to making business and financial decisions with conviction. Market Intelligence is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies, and governments to make decisions with confidence. For more information, visit: S&P Global Market Intelligence S&P Global is an equal opportunity employer committed to making all employment decisions without regard to race/ethnicity, gender, pregnancy, gender identity or expression, color, creed, religion, national origin, age, disability, marital status (including domestic partnerships and civil unions), sexual orientation, military veteran status, unemployment status, or other legally protected categories, subject to applicable law.


20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group), SWP Priority – Ratings - (Strategic Workforce Planning)

Job ID: 266670

Posted On: 2021-10-12

Location: Islamabad, Pakistan

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S&P Global Market Intelligence

S&P Global Market Intelligence provides essential information to make decisions with conviction.