Enterprise Product Marketing Manager


United States Remote


Conversational Marketing

Jul 1

This job is no longer accepting applications.


We are looking for an enterprise Product Marketing Manager to join the conversational AI evangelism team at Rasa and lead the effort to ensure Rasa is the choice for conversational AI amongst Global 2000 enterprise companies. This role is Remote (USA)


As a Product Marketing Manager, you will work closely with product, customer success, and sales to increase awareness, understanding, and business value of conversational AI in enterprises. By creating enterprise buyer personas, journeys, and overall enterprise messaging, you will position us as the only serious choice for creating contextual assistants at scale. You will help build and nurture a community of conversational AI leadership, (business executives and buyers) and deepen the understanding of the value of conversational experiences in the enterprise community. This role reports to the Head of Conversational AI Evangelism.


Please keep in mind that we are describing the background we imagine would best fit the role. Even if you don’t meet all of the requirements, yet you are confident that you are up for the task, we absolutely want to get to know you!

  • You have previous experience in product marketing for an enterprise product
  • You have experience with competitive analysis, industry research, market segmentation analysis, differentiation analysis and strategy
  • You feel at home speaking with business executives, c-suite leadership, and sharing your opinions, and being challenged.
  • You understand the value of a conversational AI, believe passionately in the future of the technology, and are enthusiastic in reaching and persuading enterprise developers and decision makers to adopt the technology.
  • You can identify potential use cases for conversational AI and support a robust partner and channel network
  • You have excellent writing skills and are a natural communicator, either on stage or in smaller meetings.
  • You want to be part of a fast-paced, hands-on team, collaborating across time zones and cultures.


We’re a startup, so you’ll have to be comfortable rolling up your sleeves and doing whatever is required to support our mission. However, you can definitely expect to:

  • Contribute to the GTM strategy for Rasa’s enterprise offering, including work on:
  • Positioning and messaging for Rasa’s enterprise offerings, working closely with the Rasa product organization
  • Buyer personas, clear customer journeys, and effective go-to-market strategies
  • Coordinating with product, business development, and customer success teams to ensure a unified, supported plan
  • Implement those strategies, working with the entire marketing team:
  • Leading and executing hands-on events, content creation, promotion, email marketing, etc., as needed
  • Creating collateral - playbooks, call scripts, presentation decks, battlecards, to increase adoption and usage of Rasa in the enterprise
  • Conduct customer and market research, competitive analysis and differentiation analysis to support the creation of a pricing, packaging and overall GTM strategy
  • Formalize the flow of competitor, industry, and customer feedback to product and engineering teams to help build amazing products
  • Help build and nurture a community of conversational AI business executives, executive buyers, decision makers and deepen the understanding of the value of conversational experiences in the enterprise community with various initiatives


  • Flexible hours and a dedicated remote budget  
  • You will have unlimited PTO, but you must take 2 weeks off in a row once a year. We want you to relax on holiday! No slack, no emails The team will take care of your responsibilities while you are on vacation 
  • $1000 personal development fund to help you grow within your role + 6 paid education days a year
  • A new Macbook, and other Tech to help you to do your job
  • 4 months paid parental leave and additional unpaid months
  • Full Healthcare coverage
  • Life Insurance
  • 401(k) + 4% match 
  • Regular remote team events, as well as remote social events
  • Paid trips to Berlin


Rasa supplies the standard infrastructure for conversational AI, providing the tools required to build better, more resilient contextual assistants. With more than 10 million downloads since launch, Rasa Open Source is loved by developers worldwide, with a friendly, fast-growing community learning from each other and working together to make better text- and voice-based AI assistants.

Rasa offers three key products in its suite of conversational AI offering. Rasa Open Source is the most popular open source software in conversational AI. Rasa X, released in 2019, is a free toolset that helps developers quickly improve and share an AI assistant built with Rasa Open Source. Rasa Enterprise is the company's commercial offering, providing an enterprise-grade platform for developing contextual assistants at scale. Rasa runs in production everywhere from startups to Fortune 500s, and provides the data privacy and security needed to enterprises of every size.

Rasa is privately held, with funding from Accel, Andreessen Horowitz, Basis Set Ventures, and others. The company was founded in 2016 and has offices in Berlin, Germany and Edinburgh, United Kingdom.

Rasa is an equal opportunity employer. We are still a small team and are committed to growing in an inclusive manner. We want to augment our team with talented, compassionate people irrespective of race, color, religion, national origin, sex, physical or mental disability, or age.

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Rasa is building the standard infrastructure layer for conversational AI