Career Development

Getting Started in Conversational AI: Your Career Guide


As the world evolves, so do career paths. Today, one of the most promising and exciting fields to enter is Conversational AI, with a particular focus on Conversation Design. The importance of this role in creating efficient and engaging user experiences cannot be overstated. But how does one get started in this burgeoning industry?

Understanding the Industry

The Conversational AI industry is a convergence of multiple disciplines – linguistics, psychology, user experience, and of course, artificial intelligence. The result is a field teeming with potential for those who have an interest in shaping the way we interact with technology.

Conversation Design, a vital component of this industry, is all about crafting intuitive and fluid interactions between humans and AI, such as chatbots, virtual assistants, co-pilots and other conversational interfaces. With the rapid advancement of AI technology, these conversational agents are becoming increasingly prevalent, boosting the demand for skilled conversation designers.

The First Step: Building Your Skills

If you're at the beginning of your journey in Conversation Design, you may wonder what skills you need.

  1. Linguistics and Psychology: Understanding the subtleties of language and human psychology is critical in designing natural and engaging conversations.
  2. UX Design: A background in user experience (UX) design can provide a strong foundation. UX principles are invaluable in creating interfaces that are easy and enjoyable to use.
  3. Coding: While not a requirement, a basic understanding of coding can help you work more effectively with developers and better understand the capabilities and limitations of the technologies you're designing for.
  4. Knowledge of AI: Having a good grasp of AI and machine learning principles is beneficial in designing more advanced and responsive conversational agents.

Diving Deeper: Specialising in Conversational Platforms and Technologies

The world of Conversational AI is vast, with many different platforms and technologies available. Becoming proficient in one or more of these can be a valuable way to differentiate yourself.

  1. Chatbot Development Platforms: Tools like Dialogflow, Microsoft Bot Framework, and IBM Watson Assistant are widely used in the industry as well as Cognigy, RASA and Voiceflow. Familiarity with these can significantly enhance your employability.
  2. Voice Assistants: Platforms like Amazon Alexa and Google Assistant are changing the way we interact with technology. Developing skills in designing voice user interfaces (VUI) is a promising direction.
  3. Natural Language Processing (NLP): NLP is at the heart of Conversational AI. Gaining expertise in NLP tools and libraries can open up advanced opportunities in the field.
  4. Conversation Design: There are a multitude of training courses related to Conversation Design provided by organisations such as the Conversational Design Institute.

Gaining Experience: Internships and Volunteering

Once you've begun to develop the necessary skills, it's time to gain hands-on experience. Internships provide a fantastic opportunity to apply what you've learned in a real-world setting. Many companies in the tech industry offer internships in Conversational AI or related fields, giving you invaluable experience and potentially paving the way for future job opportunities.

In addition, look for volunteering opportunities. Non-profits and start-ups often require assistance in developing chatbots or enhancing user experiences, and you can gain a wealth of experience by helping out. Not only will this give you practical experience, but it also allows you to build a network within the industry.

Building a Portfolio: Showcasing Your Work

One of the best ways to demonstrate your ability as a conversation designer is to build a portfolio of your work. This can include projects you've worked on during internships, examples of chatbots you've designed, or even personal projects that demonstrate your skills.

When crafting your portfolio, consider including the following elements:

  1. Case Studies: Detailed descriptions of the projects you've worked on, the problems you encountered, and how you solved them. This gives potential employers insight into your problem-solving process and your ability to deliver results.
  2. Design Process: Show how you approach conversation design. Include examples of your wireframes, user flows, scripts, and other design documents.
  3. Testimonials: If you've worked on projects for others, include their feedback or testimonials in your portfolio.
  4. Variety: Show a range of projects that demonstrate your versatility as a designer.
Top tip - if you register for a Bot Jobs Freelancer account, you'll also get a free space to build and host your portfolio.

Looking Ahead: Career Opportunities in Conversation Design

As businesses continue to recognise the value of Conversational AI, the demand for conversation designers is growing. Opportunities are diverse, ranging from designing chatbots for customer service, crafting voice interfaces for smart devices, to developing advanced AI assistants for various industries.

The conversation design role is multi-faceted, combining creativity, empathy, and technical knowledge. The skills you learn can also open doors to other related roles, such as UX design, product management, AI consulting, and more.


Embarking on a career in Conversation Design is an exciting journey, filled with opportunities to learn, grow, and make a significant impact on how people interact with technology. By equipping yourself with the right skills, gaining hands-on experience, and showcasing your work effectively, you can set yourself up for a successful career in the Conversational AI industry.

Remember, every conversation you design is an opportunity to make technology more accessible, intuitive, and human-centric. The future of Conversational AI is in your hands - it's time to shape it.